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- Create events and news items that are going to be linked to from the newsletter and get their short code for links.
- Log in to Mailchimp and click on Create Campaign.
- Select Regular Campaign.
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- Select the people to who this is being sent:
- if this is to the entire mailing list (a standard newsletter, for instance), select Send to entire list. Click Next.
- if this is to one or more of the local groups (a reminder or specific information like a change of venue, for instance), select Send to a group or new segment, then Braillists Groups from the second dropdown menu and select the Braillists groups that apply (hold down control if choosing more than one). Click Next.
- Fill in the Campaign info form:
- Name of Campaign – use group names followed by the meeting number and short title, plus any other brief details to easily differentiate within the mailchimp system (not seen by recipients)
- Email Subject – the title the recipients will see when receiving the email. Try to make it inviting and brief but understandable.
- Leave the from name and email address as Braillists Newsletter and [email protected] unless there’s a very good reason to change them.
- Check the Personalize the “To” field box and change to *|FNAME|* *|LNAME|*
- If it is a newsletter (or warrants broadcasting) check the Auto-tweet campaign as Braillists and fill out the text box. It will automatically include a shortlink to the newsletter.
- If it is a newsletter (or warrants broadcasting) check the Auto-post to Facebook after sending box, fill out the text box and check the Braillists (Fan Page) box. (please don’t check any personal profiles).
- Click Next
- On the Select a template page click on Saved Templates and select Braillists Standard Newsletter
- Click on the top box to alter the content. There is some text already as an example – make sure you remove all of the irrelevant bits. The second box (social media links & sign-off) can usually be left untouched.
- Use the Preview and Test menu at the top to send a test email to check the formatting etc.
- Review the details on the You’re all set to send! page.
- You can click on schedule to set a date and time to send in the future (recommended to allow error catching and optimising best time for people to receive it) or click Send to send immediately.